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Destination Strategic Plan & Vision

We know that great places to live, work, and visit only stay that way if we look after them. The Galena Country Destination Plan is about all of us working collaboratively to ensure a more sustainable future for our region. It sets a new long-term direction for our region’s visitor economy and identifies critical opportunities to create genuine, tangible momentum towards turning aspiration into reality.

A key underlying objective to this strategy is to encourage partnerships within the community, and to work in an integrated way to embrace opportunities for growth in a manner that benefits all of our community members and increases the year-round strength of the region as a destination. Working together, we can build a stronger tourism industry, we can achieve a new vision for our region, and we can create exceptional and original experiences for our visitors.

 


 

Our Vision for 2030 

The Galena Country region will be a thriving and sustainable year-round destination, with a reputation for being an attractive place to live, work, and visit. The region will be well known for the originality and quality of its experiences, rooted in the proud spirit of community among locals and the authentic character of the destination. The industry will be recognized for its commitment to work together to strengthen the visitor economy for the benefit of all.

 


 

Destination Plan Coordinating Files

Read the full plan here

Research, Stakeholder Survey: DNext Assessment - Destination Assessment via MMGY Next Factor

Research: Resident Survey

 


 

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